In the next edition of ISUM in Tunis in May 2013, this is what you will find: 1 – Exchange of experience between startup founders from different countries: In the networking sessions, we believe you will learn a lot from the experience of others in your own country but also from other countries; one idea […]
Read moreISUM questions — and answers.
These are some of the questions that will be addressed at ISUM Tunis: Startup: Why it fails? Why it succeeds? How to be creative in the Business Plan? How to build a business model that lasts? Why going global to grow? How to create a position you can defend? How to cut your IP coat? How to […]
Read moreISUM Lima 2012
International Start-Ups Meeting 2012 was developed in Lima City. The 200 participants came from different cities from Peru and from 6 foreign countries. The congress was composed of three main activities: – networking sessions in order to ensure that every participant get to know each other; – local and international best case practices from startups, where 23 […]
Read moreTip# 8: be the problem solver!
“In challenging economic times, many small business owners reach out for someone to help them keep their company afloat. Consider positioning yourself as a turnaround expert who can help a business owner make the decisions necessary to meet the challenges of a downturn in the economy. This is the kind of help people will pay […]
Read moreTip# 7: interior design among the best service start up
“Several of the programs for certifying home stagers offer a complete package (online programs) to get you started in your business-marketing tools, website template, etc. For just under $1,000, you can get certification and the complete business kit. Since it includes the web design, this could be a very cost effective choice for you.” It’s […]
Read moreTip#6 : concierge services
With August just hours away and thoughts of vacation on everyone’s mind this last Friday in July, it seemed appropriate to review a low-cost business concept with a vacation state of mind. Originating in France in the Middle Ages, the term concierge referred to the trusted employee who held the keys to rooms in the […]
Read moreTip#5 : online referral services
“Online referral services can help you get business in your area even without having to set up a website (of your own).” Most entrepreneurs take it for granted today that having their own website is a must for even the smallest of businesses. While an online presence is expected for a business of any significant […]
Read moreTip# 4: ask how customers heard about your business
“Make a point of asking every potential customer how they heard about your business. It is surprising how few small companies do this. Make the most of your advertising dollars by understanding what marketing efforts result in gaining new customers.” As we evolve ever deeper into the world of social media marketing, it becomes more […]
Read moreTip# 3: stick to your price
“A word of warning for the new business owner: Be careful about pricing your goods and services below your competitors. It is very common for potential customers to “beat you up” on your prices. Many times they will seem to only care about a lower price. As the new person in the marketplace you will […]
Read moreTip# 2: Do your homework and study competition
“Some of the best ideas in business have been copied from competitors. By taking the time to study their ads, brochures and promotional materials, you can improve on what other companies offer.” It’s a common belief that the critical component to creating a successful startup is having a unique, spectacular idea. Many of the success […]
Read more

April 16, 2013 