Tip#5 : online referral services

“Online referral services can help you get business in your area even without having to set up a website (of your own).”

Most entrepreneurs take it for granted today that having their own website is a must for even the smallest of businesses.  While an online presence is expected for a business of any significant size, it is not necessarily worth the time or monetary investment when both money and time are limited.

Fortunately, there is an alternative.  You can take advantage of the dozens of “review” sites, such a Yelp, Google Places and Qype that exist to help you promote your business.  By soliciting your customers’ testimonials and posting them as reviews, you can create a positive online presence.  Consumers gravitate to businesses with good reviews, the more the better.

It can feel awkward asking an existing customer for a review or testimonial, but most satisfied customers want to help you build your business. Be prepared to help your customer write up a testimonial.  Make it as easy as possible for a customer to provide a review and you will be giving them a chance to help you while helping yourself at the same time.

Gail Margolies Reid, CPA (USA).

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