How to pitch for investors


The OC team of ISUM Tunis is pleased to share the presentation of how to pitch for investors:


together with the presentation of sources of financing for startup in Tunisia:

Sources of financing (1)

These presentations were made by Mr Selim MOUSSA from WIKI Startup at ISUM Tunis 2013.

Mr Selim MOUSSA at ISUM on how to pitch for investors and to raise funds in Tunisia

We are pleased to confirm that Mr Selim MOUSSA, Private equity analyst and investment advisor at WIKI Startup, will be the speaker in two workshops on how to pitch for investors and the eco-system of startup fundraising in Tunisia on May 19.

What you will find in the next edition of ISUM 2013!

47809_140691582778403_1137482411_nIn the next edition of ISUM in Tunis in May 2013, this is what you will find:

1 – Exchange of experience between startup founders from different countries: In the networking sessions, we believe you will learn a lot from the experience of others in your own country but also from other countries; one idea successful in another country can be successful in your own.

2 – Workshops: you will learn how to find new ideas for your startup from the entrepreneurs themselves, how to make your business plan efficiently, how to market well to your targeted customers, how to create and manage your team, how to build a partnership agreement, how to raise funds with business angels and/or VCs;

We want to be operational in these sessions; therefore we boost Q&A sessions!

3 – Pitch sessions and the AIESEC alumni startup challenge:
 if you are ready to pitch in front of a jury of advisors and investors, ISUM will be your opportunity to do so.

Each selected startup will have 5 minutes of pitch and 10 minutes of questions & answers with the jury.  This is a great opportunity to test your pitch and get immediate feed-back.

In this startup challenge, the jury will determine the best projects who will receive in-kind services by the sponsors of the event. And if you are really successful, you could even get the appointment to actually get funded!

The ISUM jury is giving priority for registration to AIESEC startup; but it is an open meeting: local entrepreneurs who are not AIESECers will be able to bring attention to their startup as well, notably if they want their startup to grow internationally.

ISUM is an initiative supported by AIESEC Alumni International.

ISUM questions — and answers.

ISUM Tunisie 2013These are some of the questions that will be addressed at ISUM Tunis:

Startup: Why it fails? Why it succeeds? How to be creative in the Business Plan? How to build a business model that lasts? Why going global to grow? How to create a position you can defend? How to cut your IP coat? How to move a brand forward? What are the digital rules for brands?

How to prepare a (convincing) Business Plan? What is making the difference in the investors’ eyes? How to improve profit and efficiency? How to prevent slow payments? What about Invoice financing? What are the right tax decisions?

How to work successfully in a startup with partners? With national and foreign directors and staff? How to be a flexible employer? How to manage talents in a startup or SME? What are the right employee rewards in a fast growing company? What about learning and development strategy? How to go global to grow? Why are the AIESEC and AIESEC Alumni networks key in going global?

To find out the answers to these questions and to your own, you are welcome to attend ISUM Tunis.

ISUM Lima 2012

International Start-Ups Meeting 2012 was developed in Lima City. The 200 participants came from different cities from Peru and from 6 foreign countries.

The congress was composed of three main activities: 

networking sessions in order to ensure that every participant get to know each other;

– local and international best case practices from startups, where 23 organizations shared their experience;

the “startup challenge”  during which startup teams pitched their projects in front of a professional jury in order to challenge for winning the best recognition (and also to win a travel award in a selected hotel of Peru for three days).

The trainers and case practices selected were the following:

– Fredy Hawie (President at AIESEC Alumni Perú),

– Dipoo (Founder: Mario Gil),

– Rosatel (Founder: Jorge Arteta),

– (Founder: Jorge Mateljan),

– Lima Valley (Dr: Arturo Canez),

– Startup Academy (Founder:  Alvaro Zarate),

– Product Development & Management Association (Founder: Rolando Cruzado),

– The Hub (Dr: Iris Parra),

– Regalbox (Dr: Nicolás Bernal),

– Disfruta (Founder: Azucena Gutiérrez),

– Startup Advisory (Founder: Diana Castañeda),

– CIDE (Dr: Julio Vela),

– StartupLegal advisory (Dr: Luis Gonzalo Ramirez), 

– IMASEN (Founder: Giovanna Peñaflor),

– Cabify (Dr: Gerardo Reategui),

– Wayra (Dr: Juan Francisco Rosas),

– Invierteme (Founder: Hector Morrel).

– (Founder: Luis Carlos Burneo),

– (Founder: Nicolás Mendoza del Solar), (Founder: Fernando D’Alessio),

– Emprende Social (Founder: Silvana Pacheco),

– Wayra’s Mentor (Mentor: Giancarlo Falconi),

– FINCYT (Specialist Marco Alvarez),

– Claro (SubDr. Oscar F.)

– and IEEE (MGA Treasure: Enrique Alvarez Rodrich).

The 200 attendees (startups, trainers, delegates, mentors, investors, jury and young entrepreneurs) came from different cities such as Lima, La Libertad, Arequipa, Cusco, Puno and Huánuco and from foreign countries such as Belgium, Germany, USA, Uruguay, Chile and Colombia.  

The congress organization was a coordination between many people and organizations. It was developed by the AIESEC Alumni Association in Peru,  in association with AIESEC Alumni International, with the special support of Christian Cochard as Global Program Manager of ISUM who supported the elaboration of the program in Lima.

It was co-organized with Lima Valley and Startup Academy (both leading organizations around the startup field in Perú) and with the support from PDMA (Product Development and Management Association), an international network specialized in product and service development and innovation.

In addition, some key organizations sponsored the Congress, such as CIDE (Center of Innovation at Universidad Católica) and Claro (Lead Telecommunication Company in Latinamerica).

Thank you all!
With best regards,
Rolando Cruzado, Organizing Committee President.

Tip# 8: be the problem solver!

“In challenging economic times, many small business owners reach out for someone to help them keep their company afloat.  Consider positioning yourself as a turnaround expert who can help a business owner make the decisions necessary to meet the challenges of a downturn in the economy.  This is the kind of help people will pay for in trying times.”

Although this advice was written for professionals (lawyers, accountants and consultants) it can be applied to any start-up business.  Your customers want someone or something that can solve a particular problem. 

The problem might be slow sales, high cost of materials, difficulty in the supply chain, etc.  In times of recession, all problems are amplified because everyone is struggling to make a profit and keep their company going.

Focus on solving the problem of others.  If you can BE the problem solver, you will be successful no matter what shape the economy is in.

Kind regards,

Gail REID.

Tip# 7: interior design among the best service start up

“Several of the programs for certifying home stagers offer a complete package (online programs) to get you started in your business-marketing tools, website template, etc. For just under $1,000, you can get certification and the complete business kit. Since it includes the web design, this could be a very cost effective choice for you.”

It’s hard to escape the fact that interior home design has become a huge craze around the globe.  There are several cable channels dedicated to programming focused on this topic.  In the U.S., we are experiencing a period of tremendous difficulty for anyone who desires to sell their current residence.  This problem for homeowners creates a enormous opportunity for Home Staging Professionals. 

According to a recent study conducted by Sageworks, Inc., a financial analysis firm that researches privately-held companies, Interior Design is among the best service businesses to start up in 2011.  Darlene Horton, marketing manager for Sageworks, Inc., said although starting a business may be intimidating, less funding is needed for the ventures that ranked at the top of their list.  “Design is a differentiator. People will want that, even if they have to spend market value for it.” This industry grew by 6.2% in the past 12 months.  ( Excerpted from

Kind regards,


Tip#6 : concierge services

With August just hours away and thoughts of vacation on everyone’s mind this last Friday in July, it seemed appropriate to review a low-cost business concept with a vacation state of mind.

Originating in France in the Middle Ages, the term concierge referred to the trusted employee who held the keys to rooms in the castle or estate. “Keeper of the keys” is an excellent visual for today’s Concierge Industry, which has expanded to include servicing every facet of a customer’s home, social and work lives.

Although the term Vacation Concierge may be new, services provided to tourists have always been in demand and well compensated. In major cities and vacation resort areas around the globe, there are companies that cater to tourists who want to get as much from their vacation time as possible.

There is always a special cache in being guided by locals who are in the business of helping visitors find those hidden places that make regional vacation spots extra special.

Those are the kinds of experiences that keep people coming back time and again and that create a favorite destination.

Tip#5 : online referral services

“Online referral services can help you get business in your area even without having to set up a website (of your own).”

Most entrepreneurs take it for granted today that having their own website is a must for even the smallest of businesses.  While an online presence is expected for a business of any significant size, it is not necessarily worth the time or monetary investment when both money and time are limited.

Fortunately, there is an alternative.  You can take advantage of the dozens of “review” sites, such a Yelp, Google Places and Qype that exist to help you promote your business.  By soliciting your customers’ testimonials and posting them as reviews, you can create a positive online presence.  Consumers gravitate to businesses with good reviews, the more the better.

It can feel awkward asking an existing customer for a review or testimonial, but most satisfied customers want to help you build your business. Be prepared to help your customer write up a testimonial.  Make it as easy as possible for a customer to provide a review and you will be giving them a chance to help you while helping yourself at the same time.

Gail Margolies Reid, CPA (USA).

Tip# 4: ask how customers heard about your business

“Make a point of asking every potential customer how they heard about your business. It is surprising how few small companies do this. Make the most of your advertising dollars by understanding what marketing efforts result in gaining new customers.” 

As we evolve ever deeper into the world of social media marketing, it becomes more difficult to tie our activities back to hard cash sales. So much of the “marketing” we now do seems inexpensive or free on the surface. But the amount of time we can devote to selling our services grows exponentially day by day.

As a small business owner, it is ever so tempting to invest in expanding your presence on the internet. An attractive website, outstanding content and online community are all important in today’s world of business. But even more essential is understanding and tracking where your business comes from, and what activities turn into sales.

The sale is where the investment in marketing really pays off.

Gail Reid, CPA, USA.