Mrs Bouchamaoui speech at ISUM Tunis

Mr Wahb Zouid, President of AIESEC ALUMNI Tunisie,
Mr Slim Bahrini, President of AIESEC Tunisie,
Honorable guests,
Ladies and Gentlemen,

It is a great honor to be among you today, for this important event that is devoted to startup development and enterprises creation in the field of new technologies in Tunisia.

Before anything else, it gives me a great pleasure to welcome you here in UTICA’s headquarters and to extend my congratulations and thanks to all the team of AIESEC and AIESEC ALUMNI Tunisia for having taken this initiative and for all the efforts they are making to coach and assist Tunisian students.

I would also like to greet all the participating students here, and advise them to never limit their ambition and to be more and more creative, daring and initiating. YOU, students are the future of Tunisia, YOU are tomorrow’s leaders.

None is born leader, we become leaders by learning, training and by developing the sense of initiative, by daring and risk-taking.

The family, then school and university are probably the best grounds for spreading the seeds and the values of entrepreneurship.

The liberalization of energies and initiatives, the improvement of the business environment, the transparency in transactions and the access to information are as many factors that stimulate the creation of enterprises.

The current business environment still needs adjustment and enhancement.

In this situation, I couldn’t go on without mentioning what I assume is a fundamental point which is: the improvement of Enterprises/University relations, as this is one of the fundamentals to initiate relationships between future generations and the world of entrepreneurship.

At UTICA, we’ve always drawn the attention on this subject, as we remain convinced that students are to have an adequate education, up-dated and adapted to the requirements of the labor market, an education that will lead them to find a job and eventually launch their own project.

We do believe that a true and effective partnership between the Private sector and the University is a top priority that all parties should work on, in order to make it happen.

The success in creating, conceiving and innovating any human work is the result of a whole set of factors, mainly our determination to succeed, to carry out our plans; the environment in which we live being also another important factor.

Determination, patience and perseverance are the main features that we should have in order to face unforeseen obstacles. That’s the only way to face problems and ensure the success of our project, especially at its beginning.

Holding to these principles is important! However, the business environment is not less important. And it is the reason why UTICA never stopped making aware all the concerned parties about the obligation:

  • to upgrade the environment, in which the enterprise operates;
  • to review and improve the existing legislation and;
  • to put in place all mechanisms and tools so as to encourage the development of our enterprises on the national as well as on the international level.

I do believe that boosting our economic growth remains feasible.
Our country’s main resource is still here. As it has always been, Tunisia had no other resource than its HUMAN ones: Tunisian men and women are the backbone of the country.

We have to transcend our fears and doubts and be confident in our endeavor.

It is true that we’re experiencing some political and ideological disparities but we have to go on and to cooperate, we have to remain unified and hence become a strength at many and various levels.
We all know that thanks to just our human potential, we’ve been able to surmount many difficulties.

I would end my statement by inviting all our students and all our youth to keep faith and remain optimistic, as YOU with us, will be the determining factor of our future.

Never forget for the rest of your life in good times and bad, that you live in an interdependent world and that we have got to pull it together.

Thank you very much for your attention.


Mrs Ouided BOUCHAMAOUI, President of UTICA.


Inside investors mind: pitching your way to success!

This is a summary of the workshop presented by Mr Selim MOUSSA from the WIKI startup team during ISUM Tunis 2013.

Participants to ISUM Tunis will have access on this blog to the presentations of “Inside investors mind: pitching your way to success” together with the other workshop presentation relating to “sources of financing of startup in Tunisia”.

The following points are included in effective elevator pitches:

1. Management team
2. Opportunity out of Adversity: The Hook: pitch opening that grabs the listener’s attention
3. Brief description of product/service & target market description (geography + Size of the market)
4. Brief description of how the business is different from the competition
5. Brief description of Business model (How you will make money)
6. Brief description of the resources you need from investors
7. Finance and Capital & returns/payback the investor can expect
8. Memorable tagline/pitch closing

We hope you had a great and productive time at ISUM Tunis and we are looking forward to welcoming you at ISUM 2014, which will be held in Mexico and organized by AIESEC ALUMNI MEXICO.

Together with Tunisie Telecom, we are proud to announce the top 3 startup at ISUM Tunis

Together with our lead sponsor Tunisie Telecom, we are proud to announce the top 3 startup at ISUM Tunis 2013.


The Top 3 startup are:

  • Number 1: DISRUPT CK by Mr Zied JALLOULI and Mr Ewald BOS
  • Second: MOVIE BOX Home Entertainment by Mr Hatem DAMMAK
  • Third: Unité de production de fourrage by Mr Riahd SAOUDI

The Jury presided by Mr Mondher Khanfir, Managing Director at WIKI Startup, was composed of:

  • Mrs Aïcha ENNAIFAR, Managing Director at DIVA SICAR;
  • Mr Omrane KAMMOUN, Directeur Central at TUNISIE TELECOM;
  • Mr Mohamed Salah FRAD, General Manager at UGFS – North Africa;
  • Mr Arnould de la BOULAYE, Business angel and startup senior Advisor (France);
  • Mr Jean du LAC, startup senior finance Advisor (France)

Those three startup will benefit from an internet site setup by our associate sponsor SWIB, with maintenance offered for 6 months. The number 1 project will also receive 3 month advisory services by WIKI Startup.

Thank you to all projects who participated to the ISUM Tunis startup challenge!

Live Streaming for the ISUM13 Tunis

Live Streaming for the ISUM13 Tunis

This is the link for the Live Streaming of the ISUM 13 Tunis.

Mrs Bouchamaoui, President of UTICA, to open #ISUM13Tunis

We are pleased and honored to confirm that Mrs Ouided BOUCHAMAOUI will be opening ISUM Tunis 2013; at 9 am on May 18 at the UTICA headquarters in Tunis.

Mrs Ouided BOUCHAMAOUI is the President of UTICA (Union Tunisienne de l’Industrie, du Commerce et de l’Artisanat).

ACPT, Association Club Photo de Tunis, to ensure photo reports of ISUM

We are pleased to inform you that the ACPT, Association Club Photo de Tunis, has been chosen to ensure the photo reporting of ISUM Tunis. Thanks to the 6 members of ACPT that will be joining us!

Mr Kais Gharib to join ISUM Marketing session

Mr Kais Gharib will be joining the ISUM Tunis Marketing session. He is an Entrepreneur and the Co-Founder of Genesis Holdings, a Director in Genesis Consulting and Managing Director of Genesis 4 Technology, Genesis Online & Genesis 4 Cloud.

Prior to Genesis, Kais was Sales & Business Manager for the Middle East and Africa region at Tandberg Data, which was his very first client as a Business Planning consultant, responsible for day to day sales and marketing efforts for the company across his territory.

Before his tenure at Tandberg Data, Kais was the Digital Marketing Manager of Microsoft Gulf leading the development/implementation of its online Infrastructure as well as the digital assets and vendors management. Prior to joining the Microsoft Marketing team, Kais coordinated the CSR efforts in the region between Microsoft, Governments and private companies.

Kais has an intense Community Development and international project management background having led Strategic Development Initiatives, related ICT for Development and Youth Entrepreneurship Programs, in the non-corporate world in more than 50 countries, across Europe and North Africa, for many years prior to joining Microsoft.

Tunisie Telecom, Tunisie Valeurs, SWIB and WIKI StartUp sponsors of ISUM Tunis

ISUM, The International Start-Ups Meeting 2013 held in Tunis is proudly sponsored by:

Official Sponsor and Partner of the ISUM start-ups challenge:


Associate Sponsors:

TUNISIE VALEURS      Logo TVAL et Integra

SWIB                        logoSwib


For additional information regarding our sponsors, please click on the respective links above.

DIVA SICAR, UGFS and Carthage Business Angels at ISUM Tunis

ISUM is the opportunity for startup to pitch.

In a confidential meeting, each startup will have 5 minutes for pitching in a very professional manner its business plan (either in French or in English). Then they will answer questions from the jury of professional investors (DIVA SICAR, UGFS and Carthage Business Angels as well as international business angels) for 10 minutes. The Jury will be presided by Mr Mondher KHANFIR, Program Coordinator at Carthage Business Angels, co-founder and CEO at WIKI Startup SA.

Mr Sami SMAOUI, Managing Director HP Tunisia to join ISUM

We are pleased to confirm the participation of Mr Sami Smaoui as a speaker in our Marketing session for ISUM Tunis.

Mr Smaoui is the Managing Director of Hewlett Packard for Tunisia and Lybia. He is a graduate of BILKENT University and holds an Executive MBA from Université Privée du Sud Méditerranéen.